I went bald from dry shampoo, so i created my own...
Hear from our founder Michelle Kim. How going bald inspired her to go from hair stylist to starting the dry shampoo revolution.
Ever since I was a kid, I loved styling hair. I would spend hours giving my Barbies new looks with Sharpie dye jobs and haircuts. This passion took me to cosmetology school right after high school, and by 2008, I was working in a salon—a dream come true.
But things took a turn. After just four years, I started having severe allergic reactions to hair products, especially aerosol dry shampoos.
My clients also complained about scalp issues like itchiness, flakiness, and hair loss. I even noticed bald spots on my own head. It became clear that the chemicals in these products were clogging my pores, weakening my hair follicles, and causing my hair to fall out.
Shop NowThe Continual Use Was Killing my hair follicles
I was on a quest to find a solution for myself and my clients. I wanted a product that was safe, effective, and free from harmful chemicals.
My goal? To create a dry shampoo that wouldn't harm our health or the environment. Oh, and it had to smell good too. 🙂
As I dug deeper, I discovered just how bad aerosols are...
- Aerosols damage your scalp and hair.
- They are harmful to the planet.
- Each spray increases your carbon footprint.
- Traditional aerosol dry shampoos may contain cancer-causing substances like benzene.
- Major brands have issued huge recalls due to these issues.
I was impressed with how it really got into roots and absorbed oil. I’ve been able to extend from 3 to 5 days between washings. Love how portable it is especially for travel.
“I found the answer to My Stiff, Chalky Hair”
Back in 2016, I started working on a non-toxic, sustainable dry shampoo. It was a tough journey with plenty of hurdles
Using a microscope camera, I examined my hair and saw the damage. The build-up and blocked pores were shocking. I knew there had to be a better way, one that wouldn't harm my health.
I started to create a dry shampoo with natural ingredients and a unique application method to avoid direct scalp contact. I even developed and patented this while working as a stylist.
Shop Now“Backed By Bill gates & Facebook!”
As an R&D manager, I knew the first step: find and test ingredients for my ideal dry shampoo. Once I had a reliable formula, I ventured into product design, a field I knew nothing about.
I sketched the Day After Brush and even patented it, only to discover it was unmanufacturable. This costly mistake taught me to validate my concepts thoroughly.
I created a new, manufacturable design, but no factory would accept my small order.
Convincing a factory to work with me without proof of concept was the hardest part. With no manufacturing network, I learned CAD, bought a 3D printer, and prototyped everything myself.
My proof of concept eventually secured a manufacturer in San Francisco backed by Bill Gates and working with Facebook. I went from untouchable to collaborating with a team that made quality manufacturing possible.
“Sick of lifeless, greasy hair?”
My passion for helping women feel confident and beautiful became clear.
Making a positive impact on lives and the environment was a huge motivator for me.
After years of effort, the Day After Brush was created. Designed for dry hair, it balances oil control and volume. A few strokes turn lifeless, oily hair into a voluminous, healthy-looking mane.
The natural bristles absorb excess oil and lift hair at the roots, adding instant volume. Free from harmful chemicals & eco-friendly, keeping your hair great and protecting the environment.
If you're done with harmful aerosol dry shampoos and want a healthier option, the Day After Brush could be the one for you.
Get the Day After Brush today, plus we’re throwing in a free hair tie and express delivery with every order!
Shop now ladies x
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