ABOUT US
We're rethinking everyday haircare.
Beautiful products. Smarter design. Less waste.
Innovation led. Performance driven. Thoughtfully designed haircare that's better for you and better by design.
WHY WE STARTED
It started with a better way to do dry shampoo.
Founder Michelle struggled to find a dry shampoo that worked for her sensitive scalp without the irritation, mess, or waste of traditional aerosols.
Rather than accept the way dry shampoo had always been made, she started from scratch.
The result is our patented Day After™ Brush—an innovative, refillable application system that delivers powder exactly where it's needed, using only a handful of thoughtfully selected ingredients.
Less waste. More control. Better results.
OUR PHILOSOPHY
INNOVATION
We redesign everyday haircare from the ground up instead of accepting the status quo.
PERFORMANCE
Every product has to earn a permanent place in your routine—not just your bathroom shelf.
RESPONSIBILITY
Refillable, reusable and thoughtfully designed whenever possible because great products shouldn't create unnecessary waste.
WE SWEAT
THE DETAILS
Thoughtful choices at every step so you can feel good about what you put on your hair—and what you put out into the world.
Our standards →Patented Innovation
Our Day After™ Brush is patent protected because better designs matter.
Thoughtfully Selected Ingredients
High performing, sensitive scalp friendly, and never compromising.
Designed to Last
Durable, beautiful packaging made to be used and loved every day.
Refillable Whenever Possible
Refill systems that reduce waste without sacrificing the experience.
Sensitive Scalp Friendly
Formulated for real scalps and real life.
Small Team. Big Ideas.
We're a small but mighty team obsessed with doing things better.
We're building the kind of haircare we wish already existed.
Better by design.
As we continue to grow, our mission remains the same: to create innovative haircare that helps people care for themselves while caring a little better for the planet.
Welcome to m'Chel.
We're just getting started.
